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Business Card Marketing Made Simple And Easy

Business card marketing can be potently effective for you if you know how to use it in the right way. Whenever the opportunity presents itself, you always want to hand out your business card to someone who could possibly be your next customer or client. The same thing should apply on all stationary that you have.

So how exactly do you go about using your business as marketing device? Well it’s quite simple actually. Anyone of your colleagues that you regularly come into contact with should receive your business card. This is how you will expand your network. You can think of this strategy sort of like the affiliate marketing premise in online marketing.

The most times your business card gets distributed to another prospect, you’re expanding your network and getting more and more people to call to do business with you. But these people won’t call just because you tell them to. You have to incite them into action – and the best way to do this is with a free offer.

On the front of your business card, include a short pitch about your free offer and lead prospects back to your website. So for example, at the top of your card you could say: “Free PDF! How to get more customers in a month than you know get all year!” And then lead them to your website address.

Once they reach your site, have them opt-in to your email newsletter so that you can follow up on them regarding your products and services. Yes, all of this can be done with a simple business card. So if you’re not utilizing it’s power today, I suggest you start doing it now.

On the back of your card, you want to include 3-4 testimonials. This is how you will boost your credibility in the eyes of your prospects. There’s not much space on the back of a business card, so you have to be crafty in your approach. If you can’t squeeze 3 testimonials on the back – then strive for 2. The testimonials should state YOUR name, and how you’ve help the customer or client to accomplish their goals.

Now that you know the basics of how to market with a business card, it’s time to start distributing it to a list of prospects. One way to do this is with a free seminar. You could run an ad promoting your free seminar and invite your friends and customers to attend.

Have your customers bring 1 extra guest with them so that you can possibly gain a new potential customer. Once your attendees are there, be sure to pass around your business card to everyone in attendance. If you follow everything that I’ve stated so far, you can expect to get an enormous amount of response in terms of new customers.

Business card marketing is something that you should fully incorporate into your marketing mix. Join the local chamber of commerce and network with business owners there also. Exchange business cards with these people and watch the number of new referrals stack up.

Good luck with marketing your business today.

Learn How To Make Money Online And Market Your Multilevel/Network Marketing Business For Free

This economy has forced many people to seek alternate means of making additional money to support their families. Many of these people have chosen to work from home via network marketing. This is a wise choice because when it is done the right way, network marketing can be very lucrative. The great thing about a home based business is its low start up cost and low overhead. The caveat is that it requires you to learn the essential marketing strategies needed to promote your business. And if you are not very careful, you could spend a small fortune just in marketing expenses. Marketing is the single most important thing that you can do for your business. Marketing alone is what brings traffic and leads to your site.

In your search to find the right business, you will be exposed to literally hundreds upon hundreds of opportunities. Each one of them will offer you strategies for marketing your business. But please beware, there is usually a cost involved. Before you jump into any new business, do the necessary research to make sure that the business is right for you. Most, if not all businesses, charge a fee for you to “buy in”. Additionally, the business you select might offer you help with marketing, but there could be costs involved. The business you select should never cost you any money period. If you are going to work for the company and make money for it, you don’t need to pay them money in order to do that. Nor should the company charge you any money for marketing because there are so many strategies available at no cost.

Here are some of the marketing strategies that should be at your disposal:

1. First and foremost, you should get paid for promoting, using and sharing your website. the company should pay you commissions from the products and services your site offers.

2. There are several sites that provide you with free e-mail lists that you can use to send messages to people who are looking for multilevel and/or network marketing opportunities.

3. There are multiple Social Media sites such as Facebook, MySpace, YouTube, Twitter, swom, blogs, etc…, that will allow you to advertise you business for free. Your company should provide you with information as to how to use these sites effectively.

4. Article marketing is another strategy you may use to promote your business. You would simply write articles on topics related to your business. Your company should provide you with sites that will accept your articles, while allowing you to promote your website.

5. The company should provide you with information about sites that will allow you to post free classified ads. Several of these sites exist.

6. Your company should also show you how to use Squidoo and HubPages for more free exposure for your business.

These are but a few of the marketing strategies available to you for free. You company should provide you with free training in using all of these strategies and many, many for free.

Business Card Marketing Techniques

I never used to use business cards to market my business but as time passed by, I realized that I was not using a key part of who I am and where I stand as a marketing consultant. Luckily, I read a lot of books on the topic and when it came time to design my business card, I knew just how to structure it.

What about you? How are you using your business cards to market your business. If your card is anything like the rest of the %90 of business owners in the world, you’re making a huge mistake. You should strive to utilize both the front and back of your business cards to communicate your services and what you do for a living.

For example, on my card, I list my contact info, services, and a special offer on the front of the card. And on the back of the card, I include a list of testimonials from clients that I have previously serviced. There is so little space on a business card but I think once you know how to utilize and design it properly – it can become a viable marketing tool for you.

Whenever you go out to parties or social gathering amongst colleagues, you’re going to be asked the question: “So what do you do for a living?” Most people respond with a one-liner answer such as” “I’m a doctor”, “I’m a lawyer”, “I’m a business owner”, and etc. But this is wrong in so many ways.

You see responses like those above simply fly over most people’s head. But if you were to offer them a business card, they are more than likely to retain what it is that you do for a living.

Whenever someone asks you what you do for a living, pull your card and hand it to them. Then go on describing your services and how you help others. Your business card should say it all, but it does help to reiterate what you do.

I’ve seen a wide variety of business cards, and the ones that are most effective are the ones that follow the tips in this article. No matter what you do, don’t leave the back of the card empty. When people receive your card, they look at the front, and then they look at the back. 99% of the time, the back is empty. Don’t let your card suffer like this. Include short testimonials about what your customers or clients had to say about you. This is a great way to build credibility.

Good luck on your business card marketing ventures.

How To Create An Effective Life Coach Marketing Plan

Marketing your life coaching services effectively is something many coaches hope to achieve, but many fall short. The main problem is that most people have no clue just how to begin.

Someone might assume that finding a job as a coach is the way to get started, and would end up preparing for that while not seeing they are on the wrong path. It is extremely vital to understand that working in a coaching job and marketing your life coaching services are two completely different challenges. We will study what exactly you need to do to market your life coaching services effectively.

Although this article can help you start selling your life coaching, you first need to make sure that life coaching is ideal for you. Selling life coaching effectively is not suited for just anyone, and you should think about it before proceeding.

The easiest method to make sure you are suited as a coaching entrepreneur is to ask yourself a few questions:

  1. Are you comfortable talking to people?
  2. Do you have a unique perspective to share?
  3. Can you make fact-based decisions quickly?

Ideally, your response to these questions is a “yes.” These habits are typical among those who market their life coaching services effectively, so you have now taken the initial step towards being an effective marketing entrepreneur!

Following are some suggestions to start you off:

Create a customized report or book

Marketing your life coaching services starts out with letting others know what you do. Mentally, you need to become personable, as well as an authority in your niche or field. Working on creating a customized report or book each day can help you concentrate on achieving your goals. Carving time out of your routine to write this customized report or book assures that you would be equipped when that time comes to share it with others.

Blog on a regular basis

Blogging on a regular basis helps you market your life coaching services by sharing bits of information with those who are looking for help or solutions to a problem in that particular area. Understandably, it can be hard to get in the routine of writing a daily blog, so perhaps you can start out by blogging on a regular basis, whether it is every day or once a week. This should quickly become a force of habit..

Speak to local groups and clubs

The key to doing well with marketing your life coaching services is being able to speak to local groups and clubs. Many coaches, however, don’t know how important this really is! By simply standing up in front of a group and telling your story, i.e., how you had the same problem they have now, and how you applied your unique solution to that problem, you will not only get their attention, but their names and email addresses as well (and you should get these)!

Offer each member a free gift – either on the spot in exchange for their card – or through an online opt-in page. This way you will have them on your mailing list and can stay in touch and offer them advice, tips, and offers from time to time that relate to their interests. Establishing a relationship is easily the most important piece of your marketing puzzle!

Marketing your coaching services effectively involves a little bit more than waking up one morning to say, “Hey, I need to market my life coaching effectively.” Maybe that’s a good first step. But to be successful you have to take action!

Successful Life Coach Marketing Traits

In the event you have chosen to embark on a journey to market your life coaching services effectively, be aware it is a tough road ahead. If it were easy, anybody could achieve it. Most people who elect to market and sell their life coaching end up not really following through… or doing it poorly.

With that said, what exactly do we know to this point? Ultimately we know that marketing coaching services the right way is no easy task like already having one of the few coaching jobs out there. Marketing your life coaching services requires that you be personable, have some authority to back up what you say, as well as be a leader. Now I will move into exactly what you need to know in order to make all these things happen.

Marketing has a tangible quality to it, or as Tony Robbins is fond of saying, “success leaves clues.” Any action that you prepare ahead of time will end with a decidedly better outcome. You’ll discover the strength that lies in your mental preparation will bring you the rewards you seek.

If you examine people who have done well in marketing – either recently or long ago – you will discover that the three things they share: love of people, a unique message, and the ability to take strong, immediate action towards success. They saw what they needed to do, and did it… not for their own vanity or glory, but because they felt that withholding this unique information or coaching would actually deprive their prospective clients of success or happiness!

When you realize that this type of personality is needed to successfully market life coaching services, you have to decide that either you fit this description… or that you will learn and develop these traits! There is very little you can do otherwise.

Ask yourself once more: Are you comfortable talking to people? Remember that question, because those who have previous marketing success all have one thing in common: they are personable. You, too, must be likeable or personable if you hope to be successful as a life coach.

Is your message unique? Or are you simply rehashing phrases, techniques and teachings of everybody else in your field? If you are unique, you have a marketing chance. If not, you fall under the category of “commodity”… and will be competing only on price! The prospective client might ask “If Sally Smith over there is selling the same coaching as you, who will coach me for less??”

You don’t want to compete on price! This approach will only shatter your self-esteem and leaves you ultimately broke. Learn to develop an approach based on your own unique experiences… and how your solution can also help your clients in a way that can never be found elsewhere!

If you don’t have a unique method, do you at least have a unique perspective to share? If so this means that others with your perspective will be attracted to you simply because you share their experiences. People are attracted to those who are like them. If you show that you also suffer from similar problems and have fought your way back, they’ll be interested!

Life Coaching is Not for Everyone

If you’ve made it this far, congratulations! Many coaches reading this usually stop after the first two paragraphs because their inner dialogue is yelling at them “marketing is too hard!” or even more insidiously “Just start coaching and people will come.”

Those that listen to this kind of self-talk inevitably lose out. They spend a lot of time and money in the process of letting life bat them around until they are defeated and broke.

Don’t be one of those coaches. If, in a moment of honest self-reflection, you have determined that you are really not cut out for marketing your own services, save yourself a lot of time and money and get a job now doing something similar, like career counseling or teaching. Becoming a successful life coach demands a knack for marketing. If you don’t have what it takes to be an entrepreneur, don’t fret. Just be glad you found this out early enough!

For those who are ready to act, however, marketing your life coaching services should come naturally… just let everyone know what you do!

Viral Marketing Defined

Hello friend and fellow marketer, in this article I will introduce you to an extremely effective Internet marketing strategy. I will also attempt to answer the question that many people in the Internet business sector are asking…

“WHAT IS VIRAL MARKETING?”

This article is about Internet business and the importance of utilizing effective marketing techniques within your on-line business to increase your probability of achieving success.

So Let’s Get Started

When you’re starting an Internet business where you provide a product or service, getting the word out to prospective customers in your niche market is critical to the success or failure of your on-line business.

Implementing a compelling marketing plan is the way to accomplish that. Effective marketing is what Internet business is all about. It is the thriving factor behind any profitable on-line product or service promotion.

In fact, utilizing tested and proven strategies is the only way to ensure that prospective customers find your new business or product promotion among the millions of websites and products on the world-wide-web.

When you’re starting a new business on the Internet, no one knows who you are at first. Potential customers within your niche market have no way of knowing that your new business exist. There are hundreds of millions of websites and products on the Internet and tens of thousands of new ones are added daily.

Therefore, It is likely that there are already millions of websites and products on-line that are related to the product or service that you’re planning to promote. It is also possible that thousands of websites are already promoting the exact product or service that you have prepared to render, before you get your Internet business up and running.

If you expect to become an actual competitor within your chosen niche, you must know how to market your Internet promotions proficiently to ensure global exposure of your campaign promotions and establish brand awareness within your target market.

Marketing your business effectively on the Internet is an excellent way to establish global recognition of your product or service and your company’s brand name. This could be the determining factor in the ultimate success of your Internet business.

Many of the world’s most prominent Internet business owners accredit their success to actually knowing the most effective strategies to implement for establishing global visibility and target market exposure.

Successful execution of a compelling Internet marketing plan induces maximum exposure of an on-line promotion, while establishing global awareness of a company’s products or services and their name.

There are literally hundreds of Internet marketing techniques to choose from. Some methods are more effective than others, and some of them simply will not work.

So what is the principle Internet marketing strategy for developing global exposure of a promotion and achieving international brand awareness in the least amount of time?

The answer to that question lies within the effective Internet marketing strategy defined below. Millions of people on Internet forums, blogs, search engines, social media sites and other places throughout the web are asking,

WHAT IS VIRAL MARKETING?

That may be a question you’ve asked yourself in the past, or maybe you were searching the Internet for the answer to that question when you landed here on this webpage. Nevertheless, You will find my definition below…

Viral Marketing

vi·ral mar·ket·ing

noun

My Definition: The execution of any marketing strategy that influences people to pass along a message, concept or promotion to others by word of mouth or via the Internet, in an effort to acquire sales, increase customer database and maximize profits, and is passed along from person to person until millions of people are exposed to it world-wide, and recognizes the name of the company behind it.

Dictionary: A marketing strategy that focuses on spreading information and opinions about a product or service from person to person, especially by using unconventional means such as the Internet or email:

Wikipedia: Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networking services and other technologies to try to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes.

There you have it…

Now you know the answer. More importantly, you understand the significance of having a productive Internet marketing plan in place.

You also know how a new Internet business can slip though the cracks of the world-wide-web. Like a needle in a hay stack of websites and product promotions on the internet, your business may never be found by potential customers if you fail to implement an effective Internet marketing strategy.

Utilizing a compelling marketing strategy will not only establish global exposure of your promotional campaigns within your target market, it will also drive thousands of visitors to your website, establish brand awareness, generate sales, increase your customer database, maximize profits, and contribute to the overall growth of your web-based business.

Furthermore, the proceeds generated from a well executed viral marketing strategy will multiply the revenue produced by all other Internet marketing techniques combined, many times over.

So Stay Tuned…

In the next article we will delve a bit deeper into the details of the actual components of a successful viral marketing campaign. I hope this article was helpful.

Until The Next Time My Friend…